Have we become too dependent on Google and its subsidiary products?
I have absolutely no doubt that I’m addicted to Google. To its search engine, its mail system, calendar, docs, reader, G+ and even blogger! Since Tuesday morning, I have not had access to my Google Account and thus, all the Google Apps that I use regularly (regularly, in this case, means about 10 times a day). The reason for this malfunction (and oversight on my part) is that due to all the things that I have on Google, I use a higher security system to access it called the 2-way verification. This means that after I input my password, a text is sent to my cellphone with a code that I have to input into my computer (Only when accessed from a new IP address). If you would note, this is something banks generally do when you buy something online. Ever since I came back to Singapore 3 weeks ago, I haven’t logged in on my own computer since I never log out in the first place so it was never an issue. When my friend logged me out to check her email on Tuesday, I realised I couldn’t log back in as I left my sim card in UK and Google finally realised that I was running on a different IP address. I realised that I didn’t give Google a back-up phone number and my back-up email address wasn’t receiving any emails as everything was forwarded to Gmail. Thus, my life was effectively ruined. Not being dramatic. Just over.
Through all of Tuesday, I tried to forget about it although my friends and family thought it’d be hilarious to make fun of my dependence. But it’s 8:30pm on Wednesday night and I’m not kidding but I’m going through some serious withdrawal symptoms. I’m depressed, lost my appetite, have a headache, indulged in retail therapy and don’t feel any better. This is an addiction. Fine, I admit it. But the fear that I might lose all that information terrifies me.
So the question remains, have we (the human race who have computers and internet) become too dependent on Google?
In the wake of Google's weekend error that labeled the entire Web as malware, some like CMS Watch analyst Kas Thomas are asking a provocative and timely question: have we become too dependent on Google?
One wonders: If Google were to go down (or become essentially unusable -- same thing) for, say, 72 hours or more, how disruptive would it be to the economy? Would online retailers see a slowdown in business? Would job-seekers remain out of work longer? Would the productivity of information workers (who supposedly spend a couple hours per day doing online searches) be seriously affected?
Sometimes even the most highly distributed, highly virtualized, "enterprise-hardened" infrastructure is no stronger than its weakest component. And quite often, the weakest component is human. That's never going to change--cloud or no cloud.
In the case of the Google error, which was caused by a simple human mistake, the world arguably went its merry way without serious disruption. But it's a fair question, and the same one formerly raised about Microsoft's dominance on the desktop. When one company dominates a market so completely, does it become an essential facility and hence require government regulation to ensure that it doesn't bottleneck the economy?
I'm not sure. I tend to eschew government regulation whenever possible, and I'd hate to see Google significantly constrained by U.S. oversight. Even so, the weekend snafu demonstrates just how vulnerable Google is to attack, as well as how susceptible we'd be to going down with Google.
Yes, other search engines are just a click away, but with more and more people enveloping their online lives with Google products (Gmail, News, Finance, Reader, etc.), an error in one aspect of Google's product suite could have a domino effect on all of them, and significantly hamper productivity until Google fixes the source error.
Even so, the answer to Microsoft's dominance wasn't regulation: it was competition. Google, too, will face increased competition on the Web, so perhaps the answer to the concern is simply to wait. Over time, open source and other trends will no doubt diminish the relevance of Google's stranglehold in online search.
But for now, I can't help but feel a little vulnerable.
Lol. |